The Van Rysel story begins in the French capital of Flanders, just a few kilometres from the iconic cobbled sectors, including the world's most legendary one-day race. A land of cycling par excellence, where every hill and cobbled road tells stories of epic races and legendary cyclists. Founded in 2019, V┃R is aimed at all cyclists in the world, whatever their level, goal or vision of cycling. 100% passionate, the Van Rysel team embodies and expresses on a daily basis, a spirit of conquest and tenacity. Its approach is guided by product excellence, capable of rising to the greatest challenges.